May, 2025

ICCD

SUSTAINABLE TOURISM FORUM

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Empowering Growth, Together. ICCD States

Afghanistan

Azerbaijan

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Bangladesh

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Gambia

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United Arab Emirates

Yemen

About ICCD Who We Are

ICCD is an affiliate organ of the Organization of Islamic Cooperation (OIC) mandate to facilitate and develop the private sector of member states and Global Muslim Businesses

ICCD Strategic Pillars

Be an engine for Mobilising investments
Influencing Policy Related to the private sector
Development of the private Sector and its representatives

Why Attend? Unlock the Potential of Sustainable Tourism 

Discover the unique opportunity to be part of a transformative dialogue on sustainable tourism. The Sustainable Tourism Forum offers a platform.

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15:00 – 15:30

FPCCI Regional Office, Lahore

Session

Registration

Agenda

Registration of the Delegates

15:30 – 16:30

FPCCI Regional Office, Lahore

Session

Opening

Opening Ceremony

o Registration of the Delegates 15:00 – 15:30 hrs
o Recitation of Holy Quran
o National Anthem of Islamic Republic of Pakistan
o Welcome Address: H.E. Mr. Yousef Hasan Khalawi
Secretary General, Islamic Chamber of Commerce & Development
o Video Presentation of Islamic Chamber of Commerce & Development
o Speech: H.E. Mr. Atif Ikram Sheikh, President – Federation of
Pakistan Chamber of Commerce & Industry – FPCCI
o Speech: H.E. Mr. Farid Ahmad Tarar, Secretary Tourism,
Archaeology and Museums Department, Government of Punjab
o Speech: H.E. Mr. Zafar Masud, President & CEO, Bank of Punjab
o Speech of Chief Guest: H.E. Ms. Maryam Nawaz Sharif, Chief
Minister Punjab
o Vote of Thanks: H.E. Mr. Salman Javed, Convener, FPPCI Central
Standing Committee on Tourism Economy
o Presentation of Shields
o Group Photo

Master of the Ceremony: H.E. Ms. Qurrat-ul-Ain, Vice President, Federation
of Pakistan Chamber of Commerce & Industry – FPCCI

11.30 - 12.30

Marriott Hotel, Karachi

Session

Panel – 1

Agenda

CEO Insights: Sustainable Tourism Destinations – Opportunities for the Private Sector

Keynote Speaker:
Ms. Zehra Zümrüt Selçuk, Former Turkish Minister of Family & Social Services and Director General, Statistical, Economic and Social Research and Training Centre for Islamic Countries (SESRIC), Republic of Turkiye.

Panelists:
Mr. Florian Sengstschmid, CEO, Azerbaijan Tourism Board
Mr. Mustafa ERGUVEN, Deputy Secretary General, Turkish Cyprus Chamber of Commerce
Mr. Bastian Blanc, Chief Executive Officer, Hospitality Division at Hashoo Group
Mr. Aftab-ur-Rehman Rana (Managing Director – Pakistan Tourism Development Corporation PTDC)

Moderator:
Mr. Azam Jamil, Former Minister of State, Special Assistant to the Prime Minister for Tourism Coordination.

12.30 - 13.30

Marriott Hotel, Karachi

Session

Panel – 2

Agenda

Green Futures: Role of Financing in Promoting Sustainable Tourism

Keynote Speakers:
Ms. Nighat Tanveer, Director Islamic Finance Development Department, State Bank of Pakistan (SBP)
Mr. Muhammad Atif Hanif, CEO – Al Baraka Bank

Panelists:
Dr. Bisma Jatmika Tisnasasmita, Director of Tourism Industry and Institution, Borobudur Tourism Authority Board, Ministry of Tourism, Indonesia
Mr. Turab Saleem, Partner – Head of Hospitality, Tourism and Leisure, MENA, United Arab Emirates
Ms. Rohma Labeeb, Country Director, Accelerate Prosperity Pakistan

Moderator:
Mr. Sajjeed Aslam, Partner & Co-Founder, Spectreco LLC, Partner & Founder, Matriarch Ventures Exonomy, LLP

13.30 - 14.30

Marriott Hotel, Karachi

Session

Break

Agenda

Prayers and Networking Lunch

14.30 - 15.30

Marriott Hotel, Karachi

Session

WorkShop

Agenda

First Workshop

Benefits of Sustainable Tourism for Local Communities

Speakers:
Dr. Nisha Abu Bakar, Co-Founder – World Women Tourism, Singapore
Ms. Marina LeGree, Founder & Executive Director, Ascend USA

 

15:30 - 16:30

Marriott Hotel, Karachi

Session

Roundtable Discussions

Agenda

RoundTable Discussion: Investor’s Dialogue

Keynote Speakers:
Mr. Selcuk Ozturk, Board Member, Union of Chambers and Commodity Exchanges of Turkey (TOBB)
Mr. Bakhtiar Khan, Secretary, Culture, Tourism, Archaeology & Museum Department, KPK
Mr. Shafqat Anwar Shahwani, Director General, Gwadar Development Authority
(Followed by interactive discussion on the projects and the investment opportunities for the private sector in the Sustainable Tourism)

19.30

Marriott Hotel, Karachi

Session

Roundtable Discussions

Agenda

Investor’s Dialogue

Gala Dinner

16:30 – 17:00

FPCCI Regional Office, Lahore

Session

Networking & Refreshment

Agenda

Networking & Refreshment

Sustainable Tourism Forum Event Speakers

Mr. İhsan ÖVÜT

Secretary General of the Standards and Metrology Institute...

Mr. Atif Ikram Sheikh

President – Federation of Pakistan Chamber of Commerce

Mr. Aftab Ur Rehman Rana

Managing Director – Pakistan Tourism Development Corporation

Mr. Azam Jamil

Former Minister of State, Special Assistant to the Prime Minister...

Mr. Bastian Blanc

Chief Executive Officer, Hospitality Division at Hashoo Group

Mr. Florian Sengstschmid

CEO, Azerbaijan Tourism Board

Mr. Mustafa ERGUVEN

Deputy Secretary General, Turkish Cyprus Chamber of Commerce

Mrs. Zehra Zümrüt SELÇUK

Former Turkish Minister of Family & Social Services and...

Dr. Bisma Jatmika Tisnasasmita

Director of Tourism Industry and Institutions, Borobudur...

Mr. Muhammad Atif Hanif

Chief Executive Officer, Al Baraka Bank (Pakistan) Limited

Ms. Rohma Labeeb

Country Director, Pakistan - Accelerate Prosperity

Mr. Turab Saleem

Partner – Head of Hospitality, Tourism and Leisure, MENA...

AVM Muhammad Amir Hayat

CEO, Pakistan International Airlines Corporation Limited (PIACL)

Dr. Nisha Abu Bakar

Co-Founder - World Women Tourism, Singapore

Dr. Sarah Qureshi

Co-Founder and CEO, Aero Engine Craft Private Limited

Mr. Salman Javed

Convener FPCCI Central Standing Committee on Tourism...

Mr. Kamran Lashari

Director General, Walled City of Lahore Authority...

Ms.Qurrat ul Ain

Vice President of the Federation of Pakistan Chambers...

Mr. Selcuk Ozturk

Board Member, Union of Chambers and Commodity...

Dr. Mazhar Hussain

Director, Economic and Social Research Department...

Ms. Marina LeGree

Founder & Executive Director, Ascend USA

Mr. Feyaz Ali Shah

Managing Director, Sindh Tourism Development Corporation

Mr. Gholam Hussain Mozaffari

Governor of Khorasan Razavi, Islamic Republic of Iran

Our Strategic Partners

Sustainable Tourism Forum Our Media Partner

Sustainable Tourism Forum City Host Partner

Sustainable Tourism Forum Tea for Tourism - Launching Ceremony

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