Name : Dr. Nisha Abu Bakar
Position: : Co-Founder - World Women Tourism, Singapore
Dr. Nisha brings 25 years of pioneering expertise in sustainable tourism development, combining roles as a consultant, practitioner, academic, and corporate trainer. Her work uniquely bridges the implementation gap between sustainability theory and practice in the tourism, hospitality, and MICE sectors.
As a regional and international destination management consultant, she has collaborated with numerous tourism organizations and destinations worldwide, developing comprehensive strategies that balance economic viability with environmental and social responsibility. Her approach emphasizes stakeholder engagement and evidence-based planning through detailed feasibility studies and market intelligence. In Singapore, she has designed and delivered critical sustainability training programs, including GSTC certification initiatives, helping position the nation as a leader in global sustainable tourism.
A recognized authority in halal tourism, Dr. Nisha has significantly contributed to developing sustainable halal tourism frameworks with the leading organisation Crescent Rating, across multiple destinations including South Africa, Indonesia, Malaysia, and Uzbekistan. Her approach emphasizes community prosperity while preserving ecological integrity.
A globally sought-after keynote speaker and subject matter expert, she regularly shares insights at prestigious organizations including UNWTO, PATA, WTO, and ADB. Her exceptional contributions to the tourism industry have earned her several national and international accolades, including the 2024 Most Inspiring Woman in Travel (Asia) by IWTA.