Name : Dr. Bisma Jatmika Tisnasasmita
Position: : Director of Tourism Industry and Institution, Borobudur Tourism Authority Board, Ministry of Tourism, Indonesia
Profession : Financial Services Expert, Tourism Sector Strategist, Lecturer

Short Brief of Personal Qualification
Dr. Bisma Jatmika was born in Bandung 43 years ago and received his Bachelor's degree from the Architectural Department at Bandung Institute of Technology in 2003. He continued his studies and graduated from the Master of Management School from Padjadjaran University, and achieved his doctoral degree in Economy from Indonesia Islamic University in 2024. Most of his career relates to financial services and financial management. He worked for a state-owned bank, the Bank Negara Indonesia, in the corporate financing department for 5 years, which developed his knowledge of corporate financial management. He moved to Indomobil Finance and worked for 3 years to develop the machinery financing division which served financial facilities mostly for the mining and palm oil business. He also had experience of leading the financial department of a shipping company for 5 years before he joined the Ministry of Tourism in one of the bodies called Borobudur Tourism Authority Board (BPOB) in 2018 as Director of Tourism Industry and Institutions, and was reappointed for his second term in 2023 – 2028.
During his service in the BPOB, he learned about the tourism sector and formulated several strategies to improve tourism sector performance using a value-creation approach. This approach enables all units in the system to balance achieving the shared objectives. The tourism business ecosystem is a combination of big business and micro-and-small enterprises, and is motorized by stakeholders like the universities, the media, the government and the community (the so-called pentahelix). Every stakeholder must satisfy their goals in order to gain sustainability in the tourism sector. There is also awareness of the main actors supporting each other, in order to gain a direct effect from the tourism sector, especially the economic, social, and ecological effects. This creates a balance of interest among actors, and the BPOB as a government body is present to facilitate and integrate the stakeholders' actions that will lead to sustainable tourism sector performance.
The pentahelix model that Dr. Bisma was created based on the experience of BPOB, which has already facilitated and integrated big business and small business, which leads to service quality and capacity. In this model, business actors should have improvements in human resource competency and institutional capacity, larger access to the market, an opportunity to get financial support, a better understanding of digital marketing, and an easier permit and licensing process. BPOB mostly concerns micro and small enterprises (MSEs) due to their limitation to resources and information, though they are one of the key actors in the tourism sector.
Until now, Dr. Bisma is also a lecturer at Garut University and is also a guest lecturer at the Bandung Institute of Technology School of Business and Management and Gadjah Mada University Department of Architecture. His research theme in MSEs is among the transition change process, mostly from traditional working procedures to digital utilization using the Technology Acceptance Model.